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作为中国最大的媒介及市场研究公司－－央视市场研究股份有限公司（CTR）是中国国际电视总公司（CITV）与世界领先的市场研究集团Taylor
Nelson Sofres(TNS)的共同组建的股份制合资企业。
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CTR拥有最广泛的调查网络，并以此作为基础进行高质量的调查研究，最终向客户提供关于中国消费者最精确，最具代表性的信息。
央视市场研究结合最新的研究技术和对市场的深入理解，熟练地运用业界领先的技术为客户提供快速，全面的中国市场分析，和具有洞察力、创新精神的商业解决方案。主营业务包括：消费者固定样组调查、广告监测、平面媒体调查、电视媒介研究及个案调查。
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CVSC-TNS Research (CTR) is the largest
marketing and media research company in China. It is a joint venture between
China International Television Corporation (CITV) and Taylor Nelson Sofres
(TNS).
As your reliable consultant, CTR offers the most accurate and
representative data on the Chinese
consumer. Its philosophy towards high quality research is indispensable in
running China's most
extensive research fieldwork network.
CTR provides its clients with up-to-date and informed market analysis,
insight and innovative business solutions in China. Its expertise includes
Consumer Panel, AdEx Monitoring, Print Media Analysis, TV Audience Research
and Ad-Hoc Research.
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